Jennifer Martino has a guiding principle for herself and her clients at ProjectXMedia: If your business is to change and grow – as it must continuously to thrive – you must change and grow first. Martino, 37, has been guiding her clients in branding and design since founding her firm in 1996. She directs all design efforts at the firm and oversees production of all collateral and materials. She is vice president of marketing and a member of the executive board for San Diego State’s Alumni Network and serves on the advisory board for graphic communicators for Palomar College. At San Diego Rotary Club, she is chair of the membership retention committee and works with the Hoover High School Interact Club. She is a frequent guest lecturer for the Fashion Institute of Design and Merchandising, the Art Institute and Palomar College. She was named a semi-finalist for the NationalAssociation of Women Business Owners’ Bravo! 2008 Signature Award, which recognized San Diego women business owners who have been consistent and persistent in business practices for at least 10 years and who have made a commitment to foster the economic growth of other women-owned businesses.