by Project X | Oct 25, 2010 | brand strategy, branding, sales optimization
I recently engaged in an “interesting” (translation: pseudo mind-numbing) conversation with one of our owners, Chris Martino, about how customers fit into a company’s value chain. Pretty nerdy stuff for a leading edge brand strategy firm, but hey,...
by Project X | Oct 12, 2010 | brand strategy, branding
What is a brand anyway? (And why it matters.) Branding. It can be a dirty word for C-Level executives with a nervous eye on the bottom line. Ambiguous and intangible, “the brand” floats at the center of the corporate universe, a confusing bogeyman...
by Project X | Oct 1, 2010 | brand strategy, branding, sales optimization
Trust me, I feel your pain. This question has kept me up all night more than I care to remember. As with most complex business questions the answer often depends on whom you ask. But, before we head down that road, let’s first quickly define what it means to sell....
