by Project X | Mar 22, 2016 | brand strategy, content marketing, sales optimization, Sarah, social media, storytelling
What IS Content Marketing? “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience— with the objective of driving profitable customer action.” -The Content...
by Project X | Jul 27, 2014 | brand strategy, branding
You don’t need the Magic Foam Experience, but you do need brand strategy. Last weekend I had the thrill of joining my old neighbors for the 40th annual San Diego Pride. We started our day with a fast 5K run among the tutu’d and tattooed in the heart of...
by Project X | Mar 6, 2014 | brand strategy, branding, creative strategy, Sarah
Uncover Your Signature Color People that are passionate about color live, eat and breathe it—from their wardrobe to their walls, from plate to palette. Even if you’re not a hue enthusiast, you cannot resist its influence. It’s been shown that blue enhances your...
by Project X | Feb 26, 2014 | brand strategy, brand wisdom, Jen
Why Attitude and Values Matter When Hiring by Jen Weissman, Founder + President One of my passions in life is giving back to my community. To borrow Rotary International’s motto, Service above Self, I am most fulfilled when mentoring students, volunteering as an art...
by Project X | Feb 25, 2014 | branding
Designer Thoughts by BETO LÓPEZ TRISTÁN, graphic designer + typography geek I was recently inspired after I read this interview with Wally Ollins, a long time authority when it comes to branding and identity design. This guy has been around a while – since...
