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Leadership: Why a Compelling Vision is Vital to Your Company’s Success

Leadership: Why a Compelling Vision is Vital to Your Company’s Success

by Jen | Apr 27, 2016 | brand strategy, brand wisdom, branding, creative strategy, Jen, storytelling

Last week I attended the Vistage Executive Summit in San Diego, with the conference titled, “Bold Leadership”. This inspirational all-day event included former Ford CEO Alan Mulally, who spoke about “Strategical and Operational Leadership and Working...
Top 3 Reasons to Invest in Branding

Top 3 Reasons to Invest in Branding

by Jen | Feb 22, 2016 | brand strategy, brand wisdom, branding, Jen, sales optimization

When I introduce myself as the owner of a branding firm in San Diego, people either nod in understanding or they shudder at the fluffy vagueness of it all. When I change it up and use the phrase “Strategic Brand Agency”, I see their eyes glaze over before they quickly...

Beyond Your Portfolio: What Gets You Hired

by Project X | Feb 26, 2014 | brand strategy, brand wisdom, Jen

Why Attitude and Values Matter When Hiring by Jen Weissman, Founder + President One of my passions in life is giving back to my community. To borrow Rotary International’s motto, Service above Self, I am most fulfilled when mentoring students, volunteering as an art...

Recent Posts

  • Leadership: Why a Compelling Vision is Vital to Your Company’s Success
  • 5 Rules for Successful Content Marketing
  • What’s in a Name?
  • Top 3 Reasons to Invest in Branding
  • 3 Ways to Maximize Your Event Sponsorship

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