Project X Media is excited to announce the launch of the new Sentek Global website and logo design.
Project X was contracted by (then) Sentek Consulting to evolve their existing logo to reflect the company’s new name: Sentek Global. It was important from a brand standpoint to move forward without losing former brand equity. This was achieved by maintaining the horizontal rectangualr graphic component and the dark blue color while evolving the remaining elements of the logo. The name change from “Consulting” to “Global” reflects a corporate shift in both scope and areas of core expertise within Sentek.
“Maintaining the overall aesthetic of the former logo while taking it to a new level in terms of sophistication was key to accurately reflecting the evolving strategic focus and service reach of Sentek” noted Chris Martino, Principal and Brand Strategist at Project X Media. “We needed to make sure that the new name and logo didn’t confuse existing clients and customers, but rather communicated the innovation, progress and the global reach of the firm. Our brand development process helped ensure that the new logotype becomes the symbol of an authentic brand will resonate with clients and leads, transforming them into long-term users and loyal brand advocates.
The website, as pictured below, was designed to be easy to navigate and get information quickly. It was important to show sophistication and professionalism while not being over the top – keeping in mind the key target audience/demographic.
Sentek Global provides information technology solutions to government and commercial clients across a variety of industries.
Its services include Command and Control System Engineering services, information technology strategic planning, network architecture, software development project management, security audits, Protected Distributed System (PDS) installations, and software package implementations. Sentek Global’s consultants have assisted over 25 commercial clients and six government agencies with their information technology needs.
Sentek Global is an SBA certified 8(a) Small Disadvantaged Business (SDB) and CA certified DVBE. For state, local, and federal contracts the company provides true value-added support with experience from years of commercial and government consulting while meeting your small business goals. Sentek Global’s services are available via the NAVSEA Seaport, GSA, SPAWAR SE&I, SPAWAR MSA, and Northrop Grumman CTO contract vehicles. Visit them at www.sentekglobal.com.