Every time we drive by this “awesome” (insert sarcastic quotes) new sign down the street on Cedros Avenue in Solana Beach, we can’t help but to cringe at this ugly typography choice. We wish that the designers of this sign would have laid off the “bold key”. Perhaps their finger was stuck on the “bold key” whilst sipping their morning cappuccino from Zinc Cafe, the frothy goodness of the steamed milk sealing their finger to the keyboard. Here’s how it should have gone IMHO…

Typographic Travesty

444 South Cedros Avenue - NOW (boo!)

X-alted version of sign. Yay!