by Jen | Nov 6, 2012 | Jen, social media, web
There’s a new “promote your post” feature (ah-hem, I use that term lightly) on Facebook for cold, hard cash. If you click “promote” next to your recently posted status, you’ll now get this dialogue box: Let’s say you were to...
by Jen | Oct 4, 2011 | branding, Jen, social media, website design
“New Normal” or Not, It’s Time To Start Thinking About Your Brand Fingers tightly crossed, it seems like we might, just might, be coming out of a marketing slump. Over the past two months we’ve been having more conversations with small to mid-size business...
by Jen | Jun 16, 2011 | brand strategy, branding, Jen, sales optimization
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop,...
by Jen | May 20, 2011 | branding, Jen
As I was watching my favorite morning news today, a story caught my attention – there’s an advocate group trying to ban Ronald McDonald from being used as a “mascot”. Ronald McDonald, that strange, semi-lovable androgynous mime/clown who personifies good ol’ Mickey...
by Jen | Jun 2, 2010 | branding, Jen
Every time we drive by this “awesome” (insert sarcastic quotes) new sign down the street on Cedros Avenue in Solana Beach, we can’t help but to cringe at this ugly typography choice. We wish that the designers of this sign would have laid off the...
by Jen | Aug 13, 2009 | Jen
Name: Chris & Jen Martino Occupation: Owners of Project X Media, a full-service brand strategy & creative services company Residence: University City Tell us about your favorite memory at the Museum. Going to San Francisco with the Collectors groups in 2007...
