by Project X | Oct 7, 2011 | brand strategy, branding, social media, web, website design
Decoding the QR Code Craze QR codes are starting to saturate my daily existence – I’ve started noticing these things EVERYWHERE… • The back of my ticket stubs have been colonized • Billboards are blasting them out from the side of Interstate 5 • The cafe...
by Project X | Aug 1, 2011 | brand strategy, branding
Apple, that little company behind the iPhone and the iPad recently topped an annual survey by consumer research firm Millward Brown of the top 100 most valuable brands, beating Google, Microsoft, Facebook and McDonald’s among a host of other heavy hitters. ...
by Project X | Jun 24, 2011 | branding
Hidden (and not so hidden) gems of San Diego’s sweet-like-a-homemade-cannoli neighborhood. 10) Influx Cafe visit website > Influx Cafe starts this baby off. Whether its an early Wednesday morning or a Saturday afternoon, this hipster-friendly coffee shop is...
by Project X | Jun 3, 2011 | branding, sales optimization, social media, web
June is Craft Beer month in San Diego, so I thought it was the perfect time to consider my two favorite things: beer + design. I’ve only been living in San Diego for five years, but I can’t help notice the serious number of new breweries popping up...
by Project X | Feb 11, 2011 | brand strategy, branding
Like 100M other hyped up sports fans, I hunkered down on the couch last Sunday to watch Superbowl XVL. Not being a huge fan of either team, I decided to focus on the advertising strategies instead of the coaching strategies. I kept track of all the brand and product...
