Project X Blog

A place we share our ideas...

The Coolest Top 10 iPhone Applications

At one of our first company-wide meetings in our new office in Little Italy this week, the subject of cool iPhone apps came up. Which one do you like? Which do you use on a regular basis? Here’s our top 10. Let us know if you agree or if you have one to add to the list.

iMAMA MIA! My 10 Favorite Things About Little Italy

Hidden (and not so hidden) gems of San Diego's sweet-like-a-homemade-cannoli neighborhood. 10) Influx Cafe visit website > Influx Cafe starts this baby off. Whether its an early Wednesday morning or a Saturday afternoon, this hipster-friendly coffee shop is packed...

Branding your Dad on Father’s Day

Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop, we tend to shop name brands: Apple, Weber, Fruit of the Loom, Taylor-Made, Patagonia, Best Buy, Old Spice, Norelco… the list goes on and on.

Ronald McDonald – A Powerful Brand Mascot

As I was watching my favorite morning news today, a story caught my attention – there’s an advocate group trying to ban Ronald McDonald from being used as a “mascot”. Ronald McDonald, that strange, semi-lovable androgynous mime/clown who personifies good ol’ Mickey D’s. What’s so bad about Ronald (aside from that creepy red afro)? According to the anti-Ronald coalition, Ronald is no better than a pusher-man of junk food, tricking poor innocent minds and leading them down the golden arched path to childhood obesity.

Super Exposure or Super Over-Exposed?

Like 100M other hyped up sports fans, I hunkered down on the couch last Sunday to watch Superbowl XVL. Not being a huge fan of either team, I decided to focus on the advertising strategies instead of the coaching strategies. I kept track of all the brand and product placements that were scattered throughout the pre-game shows, and during the game itself. Some were obvious, others, not so much.

Are you ready for 2011?

This past week I met with several business owners who are in the midst of developing their marketing and sales strategies for 2011. I was impressed that they were actually taking time to do so. Given that most business leaders, including our President, took a shellacking in 2010…

PXM Factory

This month our client, Roberto’s Mexican Food (new website coming soon) came to us with an idea for a Point of Sale poster to promote their new “Frutas Cups” available in stores July 2010.

THE CHALLENGE: Six (6) 3D posters that were cost effective, eye-catching and printed…yesterday…

Design Snob

Every time we drive by this “awesome” (insert sarcastic quotes) new sign down the street on Cedros Avenue in Solana Beach, we can’t help but to cringe at this ugly typography choice. We wish that the designers of this sign would have laid off the “bold key”.

Principal Chris Martino in Riviera Magazine

For those of you who don’t know, Project X Media shares its space with Project X: Art Gallery, located in Solana Beach, on South Cedros Avenue, in the heart of the Cedros Design District. Occupying an old converted sawmill, the gallery is approximately 1500 sq. ft, with 18′-20′ ceilings, great natural light, and most importantly, a built in bar.