Project X BlogA place we share our ideas...
Given that brands have real value, its probably not a bad idea to take a look at the fitness of your brand in order to start thinking strategically about how to maximize the value of this very important, and very real asset.
At one of our first company-wide meetings in our new office in Little Italy this week, the subject of cool iPhone apps came up. Which one do you like? Which do you use on a regular basis? Here’s our top 10. Let us know if you agree or if you have one to add to the list.
Hidden (and not so hidden) gems of San Diego's sweet-like-a-homemade-cannoli neighborhood. 10) Influx Cafe visit website > Influx Cafe starts this baby off. Whether its an early Wednesday morning or a Saturday afternoon, this hipster-friendly coffee shop is packed...
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop, we tend to shop name brands: Apple, Weber, Fruit of the Loom, Taylor-Made, Patagonia, Best Buy, Old Spice, Norelco… the list goes on and on.
June is Craft Beer month in San Diego, so I thought it was the perfect time to consider my two favorite things: beer + design.
As I was watching my favorite morning news today, a story caught my attention – there’s an advocate group trying to ban Ronald McDonald from being used as a “mascot”. Ronald McDonald, that strange, semi-lovable androgynous mime/clown who personifies good ol’ Mickey D’s. What’s so bad about Ronald (aside from that creepy red afro)? According to the anti-Ronald coalition, Ronald is no better than a pusher-man of junk food, tricking poor innocent minds and leading them down the golden arched path to childhood obesity.
Like 100M other hyped up sports fans, I hunkered down on the couch last Sunday to watch Superbowl XVL. Not being a huge fan of either team, I decided to focus on the advertising strategies instead of the coaching strategies. I kept track of all the brand and product placements that were scattered throughout the pre-game shows, and during the game itself. Some were obvious, others, not so much.
So 2011 is well under way, and with January receding in the rearview, its time to get busy. The best way to maximize value out of your brand this year? Transform the authentic “promise” of your brand into an actual implementation plan, aka “The Marketing Plan”.
2010 is slipping away, and the majority of Holiday shoppers are still stuck in a recession funk! Knowing and addressing these behaviors will help refine your marketing and sales messaging to maximize revenue during these critical remaining shopping weeks.
We’ve just launched the new Walter Andersen website and everyone is STOKED. As a result of a comprehensive planning and production process that matched redesign requirements with functional and business objectives, the site has all the tools and features Walter Andersen needs to promote and grow the company this upcoming year.
This past week I met with several business owners who are in the midst of developing their marketing and sales strategies for 2011. I was impressed that they were actually taking time to do so. Given that most business leaders, including our President, took a shellacking in 2010…
We’ve been busy over here at the X for as long as any of us can remember. Sometimes we get so wrapped up in delivering the goods for our clients we forget to let the world know what we’ve been up to.
I recently engaged in an “interesting” (translation: pseudo mind-numbing) conversation with one of our owners, Chris Martino, about how customers fit into a company’s value chain. Pretty nerdy stuff for a leading edge brand strategy firm, but hey, that’s how we get our kicks around here sometimes.
Branding. It can be a dirty word for C-Level executives with a nervous eye on the bottom line. Ambiguous and intangible, “the brand” floats at the center of the corporate universe, a confusing bogeyman declared vitally important from above.
The primary goal of your marketing is to establish a level of trust with your prospects and customers. This allows your sales team to influence them to buy.
This month our client, Roberto’s Mexican Food (new website coming soon) came to us with an idea for a Point of Sale poster to promote their new “Frutas Cups” available in stores July 2010.
THE CHALLENGE: Six (6) 3D posters that were cost effective, eye-catching and printed…yesterday…
Every time we drive by this “awesome” (insert sarcastic quotes) new sign down the street on Cedros Avenue in Solana Beach, we can’t help but to cringe at this ugly typography choice. We wish that the designers of this sign would have laid off the “bold key”.
For those of you who don’t know, Project X Media shares its space with Project X: Art Gallery, located in Solana Beach, on South Cedros Avenue, in the heart of the Cedros Design District. Occupying an old converted sawmill, the gallery is approximately 1500 sq. ft, with 18′-20′ ceilings, great natural light, and most importantly, a built in bar.