Like 100M other hyped up sports fans, I hunkered down on the couch last Sunday to watch Superbowl XVL. Not being a huge fan of either team, I decided to focus on the advertising strategies instead of the coaching strategies. I kept track of all the brand and product placements that were scattered throughout the pre-game shows, and during the game itself. Some were obvious, others, not so much.
So 2011 is well under way, and with January receding in the rearview, its time to get busy. The best way to maximize value out of your brand this year? Transform the authentic “promise” of your brand into an actual implementation plan, aka “The Marketing Plan”.
2010 is slipping away, and the majority of Holiday shoppers are still stuck in a recession funk! Knowing and addressing these behaviors will help refine your marketing and sales messaging to maximize revenue during these critical remaining shopping weeks.
We’ve just launched the new Walter Andersen website and everyone is STOKED. As a result of a comprehensive planning and production process that matched redesign requirements with functional and business objectives, the site has all the tools and features Walter Andersen needs to promote and grow the company this upcoming year.
This past week I met with several business owners who are in the midst of developing their marketing and sales strategies for 2011. I was impressed that they were actually taking time to do so. Given that most business leaders, including our President, took a shellacking in 2010…
We’ve been busy over here at the X for as long as any of us can remember. Sometimes we get so wrapped up in delivering the goods for our clients we forget to let the world know what we’ve been up to.
I recently engaged in an “interesting” (translation: pseudo mind-numbing) conversation with one of our owners, Chris Martino, about how customers fit into a company’s value chain. Pretty nerdy stuff for a leading edge brand strategy firm, but hey, that’s how we get our kicks around here sometimes.
Branding. It can be a dirty word for C-Level executives with a nervous eye on the bottom line. Ambiguous and intangible, “the brand” floats at the center of the corporate universe, a confusing bogeyman declared vitally important from above.
The primary goal of your marketing is to establish a level of trust with your prospects and customers. This allows your sales team to influence them to buy.
This month our client, Roberto’s Mexican Food (new website coming soon) came to us with an idea for a Point of Sale poster to promote their new “Frutas Cups” available in stores July 2010.
THE CHALLENGE: Six (6) 3D posters that were cost effective, eye-catching and printed…yesterday…
Every time we drive by this “awesome” (insert sarcastic quotes) new sign down the street on Cedros Avenue in Solana Beach, we can’t help but to cringe at this ugly typography choice. We wish that the designers of this sign would have laid off the “bold key”.
For those of you who don’t know, Project X Media shares its space with Project X: Art Gallery, located in Solana Beach, on South Cedros Avenue, in the heart of the Cedros Design District. Occupying an old converted sawmill, the gallery is approximately 1500 sq. ft, with 18′-20′ ceilings, great natural light, and most importantly, a built in bar.