Shhh! Pinterest adds Secret Boards.
Pinterest has come out with a new feature: secret boards. Wonder what these will be used for? Here’s a guess at some…
Pay For Play on Facebook?
There's a new "promote your post" feature (ah-hem, I use that term lightly) on Facebook for cold, hard cash. If you click "promote" next to your recently posted status, you'll now get this dialogue box: Let's say you were to pay to promote your new play (bc you're an...
PACIFIC STANDARD TIME: THE WEST COAST (FINALLY) GETS ITS DUE
Unless you've been living underneath a soundproof rock (or your artist garret has REALLY thick walls) you've heard of Pacific Standard Time, the mammoth collaboration of more than sixty cultural institutions across Southern California coming together for six months...
WAS STEVE JOBS HAPPY?
5 Thoughts on Leading a Fulfilling Life that Doesn’t Involve an iPhone, iPad, iPod, iBook or iAnything.
Why is There a Labyrinth on My Business Card?
Anything you can do on your smartphone can be prompted by the scanning of a QR Code. Can you say, “Advertiser’s Dream?” Large and small businesses alike have been starting to use these codes as the backbone of their marketing campaigns to engage with customers on a whole new level.
“New Normal” or Not, It’s Time To Start Thinking About Your Brand
Now is the time to strengthen your brand, redo your website, and jump into social media to get ahead of your competition.
Where You At? Assessing the Fitness of Your Brand
Given that brands have real value, its probably not a bad idea to take a look at the fitness of your brand in order to start thinking strategically about how to maximize the value of this very important, and very real asset.
The Coolest Top 10 iPhone Applications
At one of our first company-wide meetings in our new office in Little Italy this week, the subject of cool iPhone apps came up. Which one do you like? Which do you use on a regular basis? Here’s our top 10. Let us know if you agree or if you have one to add to the list.
iMAMA MIA! My 10 Favorite Things About Little Italy
Hidden (and not so hidden) gems of San Diego's sweet-like-a-homemade-cannoli neighborhood. 10) Influx Cafe visit website > Influx Cafe starts this baby off. Whether its an early Wednesday morning or a Saturday afternoon, this hipster-friendly coffee shop is packed...
Branding your Dad on Father’s Day
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop, we tend to shop name brands: Apple, Weber, Fruit of the Loom, Taylor-Made, Patagonia, Best Buy, Old Spice, Norelco… the list goes on and on.
Local Breweries Get Crafty With Marketing Campaigns
June is Craft Beer month in San Diego, so I thought it was the perfect time to consider my two favorite things: beer + design.
Ronald McDonald – A Powerful Brand Mascot
As I was watching my favorite morning news today, a story caught my attention – there’s an advocate group trying to ban Ronald McDonald from being used as a “mascot”. Ronald McDonald, that strange, semi-lovable androgynous mime/clown who personifies good ol’ Mickey D’s. What’s so bad about Ronald (aside from that creepy red afro)? According to the anti-Ronald coalition, Ronald is no better than a pusher-man of junk food, tricking poor innocent minds and leading them down the golden arched path to childhood obesity.