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The Art of Change

The Art of Change

by Project X | Nov 11, 2013 | brand strategy, branding, social media, web, website design

Last Thursday I attended the Art of Marketing, an event sponsored by American Marketing Association of San Diego, held at Liberty Station. At the event, we heard from local superstars ranging from Joe Brenneman at the Union-Tribune to Navrina Singh and Stephen...
Rebranding to Reenergize

Rebranding to Reenergize

by Project X | Oct 8, 2013 | brand strategy, branding, social media, website design

A Facelift After 40th Years in Business Rebranding Walters Management Walters Management is a dynamic company that has been serving the local community for 40 years. They provide the essential services to maintain, protect and enhance the value of your home and...
Seeing a Logo in Action Makes You Proud

Seeing a Logo in Action Makes You Proud

by Jen | Jan 14, 2013 | branding, design, Jen

  Designing logos is one of our favorite activities at Project X Media, and can be a fun developmental process – from initial sketches and concepts all the way to the final product. It’s fun to look back and see the iterations and subtle tweaks each logo...
Why is There a Labyrinth on My Business Card?

Why is There a Labyrinth on My Business Card?

by Project X | Oct 7, 2011 | brand strategy, branding, social media, web, website design

Decoding the QR Code Craze   QR codes are starting to saturate my daily existence – I’ve started noticing these things EVERYWHERE… • The back of my ticket stubs have been colonized • Billboards are blasting them out from the side of Interstate 5 • The cafe...
“New Normal” or Not, It’s Time To Start Thinking About Your Brand

“New Normal” or Not, It’s Time To Start Thinking About Your Brand

by Jen | Oct 4, 2011 | branding, Jen, social media, website design

“New Normal” or Not, It’s Time To Start Thinking About Your Brand Fingers tightly crossed, it seems like we might, just might, be coming out of a marketing slump. Over the past two months we’ve been having more conversations with small to mid-size business...
Where You At? Assessing the Fitness of Your Brand

Where You At? Assessing the Fitness of Your Brand

by Project X | Aug 1, 2011 | brand strategy, branding

Apple, that little company behind the iPhone and the iPad recently topped an annual survey by consumer research firm Millward Brown of the top 100 most valuable brands, beating Google, Microsoft, Facebook and McDonald’s among a host of other heavy hitters. ...
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